TCL announced a new long-term partnership with UCLA Athletics, one of the world's most recognizable collegiate athletic programs, to become an official sponsor of the Bruins football and basketball teams beginning with the 2016-17 season.

“TCL is thrilled to work with UCLA. Their legacy as a world-class institution with high-performing teams aligns perfectly with our position as a global leader producing high quality electronics,” said Chris Larson, vice president of sales and marketing, TCL. Keep a look out for TCL signage featured in Pauley Pavilion, home to the Bruins basketball team.

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Read More: TCL Teams Up with UCLA Athletics and Becomes the Official TV of the Rose Bowl