TCL Multimedia LCD TV Sales Volume Reaches 9,603,392 Sets in First Half Thanks to Strong Performance in Overseas Markets

HONG KONG, JULY 11, 2017 - TCL Multimedia Technology Holdings Limited (“TCL Multimedia”), one of the few leading innovators in developing QLED technology and products, has announced the sales volume of its TV products from April to June (the “second quarter”) and from January to June 2017 (the “first half”).

TCL Multimedia’s LCD TV sales volume for the second quarter of 2017 increased by 12.6% year-on-year to 4,901,223 sets, of which sales volumes of smart TVs and 4K TVs increased by 51.1% and 43.7% year-on-year to 3,030,897 sets and 1,127,765 sets, respectively. For the first half of 2017, LCD TV sales volume rose by 12.2% year-on-year to 9,603,392 sets, of which sales volumes of smart TVs and 4K TVs increased by 49.8% and 45.6% year-on-year to 6,119,663 sets and 2,226,920 sets, respectively.

In overseas markets, TCL Multimedia’s LCD TV sales volume grew by 31.4% and 34.1% year-on-year to 3,250,595 sets and 5,736,509 sets, respectively, in the second quarter and the first half of 2017. The growth was mainly attributable to its strong sales performance in the North American market as well as other key markets worldwide.

TCL further expanded its business with increasing sales channels and active engagement in branding campaigns. In the first quarter of 2017, TCL ranked third in global shipments according to independent research house IHS. The company also ranked third in North America in the first quarter with a 13% market share in TV shipments in the market, as published by IHS. In terms of sales volume, TCL ranked No.4 in America with a year-on-year growth of 116% in May, according to NPD.

TCL dominates Amazon.com TV sales in the US, with the top five best-selling TVs being TCL products. Furthermore, TCL has proactively expanded its sales channels with increasing retail points at Best Buy, Walmart, Target, Costco and Sam’s Club.

TCL has gained popularity in North America due to its multiple sales channels and strategic partnerships, such as its sponsorship of the Minnesota Timberwolves and Lynx (NBA), San Jose Earthquakes (MLS), TCL Chinese Theatre and the Ellen DeGeneres Show.

In Europe, TCL debuted the C70 TV Series in major cities in France, Italy and Poland. The C70 comes with WCG true-to-life colors, HDR Pro producing unrivalled blacks and high contrast images. It also has a JBL high-class luxury sound system and the latest Android M operating system.

In South Asia, C2 UHD Android TV, one of the key products from the TCL product lineup for 2017, received overwhelming response in Pakistan during its online pre-launch campaign which offered customers an exclusive pre-order at a special price. When the C2 UHD Android TV was launched in June, it sold out in the first week. TCL aligned with Daraz.pk, the largest online store in Pakistan, to concurrently run and advertise the campaign on its website. Both TCL and C2 gained popularity allowing sales momentum to grow.

In Southeast Asia, TCL’s product structure is leading the market. The penetration of Smart TVs, Big size TVs and Curved TVs is higher than the market average.
 

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TCL Product Portfolio (L-R: Popular Series, Cityline Series and XESS Series) *Products vary in different regions

Apart from the product launch, TCL joined forces with internet giant Tencent in developing the smart TV business. On July 5, 2017, FFalcon Technology Holdings Limited (“FFalcon”), a direct wholly owned subsidiary of TCL Multimedia, together with Tencent Digital (Shenzhen) Company Limited ("Tencent Digital") held a strategic cooperation presentation in Shenzhen, China. The strategic cooperation between the two giants not only provides funding support for the development of the smart TV business, but also establishes a joint operation team for both parties. It will increase the business operation value for family entertainment through big TV screens, and deepen the cooperation in product upgrades and innovation, market resource synergies and membership coherence, to achieve a strategic cross-boundary complementary effect on resources.
 

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TCL Multimedia establishes cross-boundary collaboration with Tencent to further accelerate the promotion of the “Smart + Internet” new business model

In addition, China Star Optoelectronics Technology (CSOT), the world-leading enterprise in display technology owned by TCL, saw an increase of 29.5% YoY in LCD panel sales volume in the second quarter of 2017. The sales area of LCD TV panels and modular products increased 31% YoY.

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About TCL Multimedia

Headquartered in China, TCL Multimedia Technology Holdings Limited (HKSE stock code: 01070) is one of the leading players in the global TV industry, engaged in the research and development, manufacturing and distribution of consumer electronic products. Through a new product-and-user-oriented business model that focuses primarily on a “double +” strategy which includes “intelligence + internet” and “products + services” as the main direction, it strives to build a comprehensive ecosystem for smart TVs that provides users with an exquisite experience with its smart products and services. The Group ranked No.3 in the global LCD TV market with a market share of 9.0% in 2016 according to the latest IHS Technology and the Company’s shipment data. The Group is included in the eligible shares list of the Shenzhen-Hong Kong Stock Connect. For more information, please visit its website: http://multimedia.tcl.com.

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