TCL, America’s fastest-growing television brand and leader in providing streaming content, published the results of a national survey conducted by Ipsos on TV app usage, the proliferation of streaming on the big screen and the popularity of specific apps. According to the survey which uncovered and ranked the Top 25 apps used for streaming on TVs, the majority of Americans stream content on their TV—either directly through the apps on their TV or by connecting a smart device to their TV. The study revealed the diversity of apps that are streamed on the TV with each app in the Top 25 watched by, at minimum, almost 10 percent of streamers.
These are findings from an Ipsos poll conducted March 6–10, 2017 on behalf of TCL. For the survey, a sample of 4,024 U.S. adults ages 18 and over was interviewed online, in English, including 2,115 adults who say they use apps - either on their TV or via a smart device - to watch streaming content on their TV. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 1.8 percentage points for all respondents, and plus or minus 2.4 percentage points for app users.
More than half of Americans use apps to watch streaming content on their television. Below are the Top 25 Most Popular Apps.
| Percentage | |
|---|---|
| 1. Netflix | 73% |
| 2. YouTube | 51% |
| 3. Amazon Prime Video | 36% |
| 4. Pandora | 32% |
| 5. Hulu | 30% |
| 6. HBO GO/HBO Now | 27% |
| 7. Spotify | 24% |
| 8. WatchESPN | 17% |
| 9. Disney Channel | 17% |
| 10. NBC | 16% |
| 11. ABC | 15% |
| 12. Nickelodeon | 15% |
| 13. Fox Sports Go | 14% |
| 14. iHeartRadio | 14% |
| 15. Disney Junior | 13% |
| 16. NFL | 12% |
| 17. Nick Jr. | 12% |
| 18. Crackle | 11% |
| 19. Google Play Movies & TV | 11% |
| 20. Showtime/Showtime Anytime | 10% |
| 21. Starz | 10% |
| 22. CBS News | 10% |
| 23. FXNOW | 10% |
| 24. CBS All Access | 9% |
| 25. Vevo | 9% |
of Americans watch streaming content on their TV
of app users stream Netflix on their TV
Americans stream Sports Apps on their TVs
See where you can access the most popular streaming apps.
| TCL Roku TV | Samsung Smart Hub (5200 Series TV) | Samsung Tizen (7000 Series TV) | LG WebOS 4.71 (OLED55B7A) | LG Smart TV (LH4830) | Vizio Cast TVs | |
|---|---|---|---|---|---|---|
| 1. Netflix | ||||||
| 2. YouTube | * | |||||
| 3. Amazon Prime Video | ||||||
| 4. Pandora | * | |||||
| 5. Hulu | ||||||
| 6. HBO GO / HBO Now | * | |||||
| 7. Spotify | * | |||||
| 8. WatchESPN | * | |||||
| 9. Disney Channel! | * | |||||
| 10. NBC | ||||||
| 11. ABC | * | |||||
| 12. Nickelodeon | * | |||||
| 13. Fox Sports Go | * | |||||
| 14. iHeartRadio | ||||||
| 15. Disney Junior! | * | |||||
| 16. NFL | ^ | |||||
| 17. Nick Junior | * | |||||
| 18. Crackle | ||||||
| 19. Google Play Movies & TV | ||||||
| 20. Showtime / Showtime Anytime | * | |||||
| 21. Starz | * | |||||
| 22. CBS News | * | |||||
| 23. FXNOW | * | |||||
| 24. CBS All Access | * | |||||
| 25. Vevo | * |
Table legend:
(#) Requires downloading manufacturer portal app on a smart phone or tablet and casting onto the TV
(*) Requires downloading app on a smart phone or tablet and casting onto the TV
(!) DisneyNOW has replaced the Disney Junior, Disney XD and Disney Channel apps
(^) App can be downloaded but does not allow live game/content viewing
The above data is for information purposes only and may contain errors or omissions. The data was obtained by examining the following models: Samsung MU7000 (Tizen), Samsung UN32J5205 (Smart Apps), LG OLED55B7A (WebOS 4.71), LG 24LH4830 (Smart TV), Vizio P502ui-B1 (VIA Plus), Vizio P50-C1 (Cast TV). While the above information is applicable to all TCL Roku TV models, other brands including those listed above may have other models that offer diminished selection or capabilities. Spotify is temporarily unavailable on Roku TV platforms as it looks to improve the overall experience. Spotify hopes to have a better version of the app on these devices in future.
of app users stream Music on their TV
TCL Roku TVs offer more of the most popular TV apps
of Americans stream Amazon Prime Video on their TV
| Millennials (18-35) |
Percentage |
|---|---|
| 1. Netflix |
78% |
| 2. YouTube | 58% |
| 3. Pandora | 38% |
| 4. Hulu | 37% |
| 5. Spotify | 36% |
| 6. HBO GO/HBO NOW | 34% |
| 7. Amazon Prime Video | 32% |
| 8. Disney Channel | 23% |
| 9. Nickelodeon | 23% |
| 10. Fox Sports Go | 20% |
| 11. NBC | 19% |
| 12. ABC | 18% |
| 13. WatchESPN | 18% |
| 14. Disney Junior | 16% |
| 15. NFL | 15% |
| Gen-X (36-54) |
Percentage |
|---|---|
| 1. Netflix | 71% |
| 2. YouTube | 52% |
| 3. Amazon Prime Video | 40% |
| 4. Pandora | 32% |
| 5. Hulu | 27% |
| 6. HBO GO/HBO Now | 26% |
| 7. Spotify | 21% |
| 8. WatchESPN | 19% |
| 9. Disney Channel | 16% |
| 10. NBC | 15% |
| 11. ABC | 15% |
| 12. iHeartRadio | 15% |
| 13. Nickelodeon | 14% |
| 14. Disney Junior | 14% |
| 15. NFL | 13% |
Millennials are more likely to stream Fox Sports Go than WatchESPN
of Americans use Netflix to stream content on their TVs
Americans stream Hulu on their TV
| Men |
Percentage |
|---|---|
| 1. Netflix |
68% |
| 2. YouTube | 50% |
| 3. Amazon Prime Video | 35% |
| 4. Pandora | 31% |
| 5. Hulu | 30% |
| 6. HBO GO/HBO NOW | 29% |
| 7. Spotify | 28% |
| 8. WatchESPN | 25% |
| 9. Disney Channel | 22% |
| 10. NBC | 20% |
| 11. ABC | 19% |
| 12. Nickelodeon | 18% |
| 13. Fox Sports Go | 17% |
| 14. iHeartRadio | 15% |
| 15. Disney Junior | 15% |
| Women |
Percentage |
|---|---|
| 1. Netflix | 77% |
| 2. YouTube | 51% |
| 3. Amazon Prime Video | 38% |
| 4. HBO GO/HBO Now | 35% |
| 5. Hulu | 31% |
| 6. Pandora | 22% |
| 7. Spotify | 21% |
| 8. iHeartRadio | 16% |
| 9. Nickelodeon | 14% |
| 10. NBC | 13% |
| 11. Disney Junior | 13% |
| 12. ABC | 12% |
| 13. NFL | 10% |
| 14. Nick Jr. | 10% |
| 15. Showtime/Showtime Anytime | 10% |
